CHAIRMAN’S AND CEO’S LETTER TO STAKEHOLDERS
DEAR FELLOW
STAKEHOLDERS
This year we consistently advanced on all of our strategic fronts—from our digital transformation to our winning multi-category portfolio and sustainable business development. These advances fueled our momentum and a very positive year for our company.
Fundamentally, we built on the strength of our enhanced cooperation framework with The Coca-Cola Company to align and execute ambitious growth plans and investments, while advancing our digital strategy and accelerating our transformation into an omnichannel, multi-category platform.
This year we consistently advanced on all of our strategic fronts—from our digital transformation to our winning multi-category portfolio and sustainable business development.
During the year, we continued developing a consumer-centric portfolio, focused on affordability, innovation, and mix enhancement. Through our initiatives, we grew our single-serve mix, non-carbonated beverage volumes, and zero- and low-sugar portfolio. Notably, the new formula of Coca-Cola Zero Sugar outperformed the sparkling beverage category across our markets, achieving 27% and 11% growth in Brazil and Mexico, respectively. In terms of mix enhancement, we leveraged our multipacks, increased cooler coverage, and execution to grow our single-serve mix across our territories.
Aligned with our enhanced cooperation framework with The Coca-Cola Company—along with our omnichannel platforms’ digital order-taking capabilities—we continued exploring new revenue streams to complement our multi-category portfolio through pilot programs and distribution agreements with strategic partners across adjacent categories in certain markets.
Importantly, we expanded our B2B and D2C commercial platforms, enabling our customers to interact with us whenever, wherever, and whichever way they want. Currently, we serve over 800 thousand monthly active purchasers on Juntos+, our B2B omnichannel platform, up almost threefold over the past year. We also carried on with the expansion of our D2C home delivery model, rolling out 400 new routes—reaching close to 1,650 routes serving approximately 600 thousand Mexican households.
Importantly, we underscored our company’s commitment to sustainability. This year, we continued making history in sustainable financing, becoming the first company in the consumer sector in the Americas and the first in the Coca-Cola System to successfully issue social bonds. Indeed, for the third consecutive year, our sustainability (ESG) performance enabled us to be included in the S&P Global Sustainability Yearbook 2023.
Environmentally, we continued focusing on making a difference on climate action, circular economy, and water efficiency. We began construction of PLANETA, a food-grade recycling plant in Tabasco, Mexico, with the capacity to process approximately 50,000 tons of post-consumer PET bottles annually. This new plant—coupled with new collection centers in the southeast region—will help us to expand our PET collection and close the recycling loop towards our objective of including at least 50% recycled content in our packaging by 2030. We improved our water use ratio to 1.46 liters of water per liter of beverage produced—an industry benchmark. We also look to decrease our scope 1 and 2 emissions by 50% and to reduce 20% of our entire value chain emissions by 2030.
Socially, we are focusing on our neighboring communities, value chain, and talent diversity. We are increasing the representation of women in leadership positions; and we have a robust plan to achieve our ambition of 40% of women in leadership and management positions by 2030. Notably, this is the fifth consecutive year that our company is part of the Bloomberg Gender-Equality Index.
Finally, as part of our focus on value-enhancing acquisitions, we integrated CVI in record time during the year with synergies above expectations, marking an important step in the consolidation of our Brazilian footprint.
As we navigated an uncertain inflationary environment, our focus on affordability and relentless point-of-sale execution enabled us to deliver 8.6% year-over-year volume growth—12.1% ahead of our 2019-baseline year. For the year, total revenues increased 16.4% to Ps. 226.7 billion. Operating income improved 12.5% to Ps. 30.8 billion. Operating cash flow increased 10.7% to Ps. 43.0 billion. Controlling net income rose 21.2% to Ps. 19.0 billion to achieve earnings per share of Ps. 1.13 and per unit of Ps. 9.06 (Ps. 90.60 per ADS).
Notably, our return on invested capital (ROIC) improved for the fifth consecutive year. Moreover, our net-debt-to-EBITDA ratio ended the year at 0.9 times—while our cash position was more than Ps. 40 billion—reflecting our strong balance sheet, while putting us in a great position to grow.
For the year, our consolidated volumes increased significantly, driven mainly by strong growth in Argentina, Brazil, Colombia, Guatemala, and Mexico. Today, all of our territories’ volumes are ahead of pre-pandemic levels, evidencing positive momentum across our territories.
All of our beverage categories drove growth, with our non carbonated beverages and bottled water categories growing double digits. Driven by our portfolio initiatives and point-of-sale execution, we continued gaining share across key markets and categories.
Our solid volumes and revenue growth management capabilities drove double-digit top-line growth. On the profitability front, we mitigated the impact of inflation by leveraging our top-line growth, hedging initiatives, and cost and expense efficiency strategies throughout the year.
To achieve our ambition of building our customer’s preferred commercial platform, we are convinced that we have unmatched rights to win.
We are confident that we are uniquely positioned for growth by leveraging these strengths, our positive momentum, and by focusing on the following six strategic priorities as our guiding principles:
As we continue advancing along these priorities, we will continue to strengthen the relationship we have with The Coca-Cola Company, pursuing joint opportunities to accelerate our growth.
On behalf of our employees, we thank you for your continued confidence in our ability to deliver economic value and to generate social and environmental wellbeing for you all.
Effective January 1, 2023, Coca-Cola FEMSA’s Board of Directors appointed Ian Craig as Chief Executive Officer, succeeding John Santa María, who retired from his position as Chief Executive Officer.
Working together with a talented team of professionals, John dedicated himself 24/7 and guided Coca-Cola FEMSA through challenging times, including the COVID-19 pandemic. John leaves the Company operating with positive momentum.
Ian has proved an outstanding member of the FEMSA team for 28 years, with increasing responsibilities at Coca-Cola FEMSA over the past two decades. Ian served as CEO of Coca-Cola FEMSA Brazil since 2016, leading the company’s digital transformation towards a B2B platform.
Ian’s appointment and the composition of Coca-Cola FEMSA’s leadership team is a testament to the depth of talent across the organization. We are confident that his vision and drive will translate into a new chapter of growth and sustainable value creation for our stakeholders.