OVERVIEW

This year we consistently advanced on all of our strategic fronts—from our digital transformation to our winning multi-category portfolio and sustainable business development.

Ian Craig

Chief Executive Officer

José Antonio
Fernández Carbajal

Chairman of the Board

Strategic Progress and Achievements for 2022

During the year, we continued developing a consumer-centric portfolio, focused on affordability, innovation, and mix enhancement. Through our initiatives, we grew our single-serve mix, non-carbonated beverage volumes, and zero- and low-sugar portfolio. Notably, the new formula of Coca-Cola Zero Sugar outperformed the sparkling beverage category across our markets, achieving 27% and 11% growth in Brazil and Mexico, respectively. In terms of mix enhancement, we leveraged our multipacks, increased cooler coverage, and execution to grow our single-serve mix across our territories.

Aligned with our enhanced cooperation framework with The Coca-Cola Company—along with our omnichannel platforms’ digital order-taking capabilities—we continued exploring new revenue streams to complement our multi-category portfolio through pilot programs and distribution agreements with strategic partners across adjacent categories in certain markets.

Importantly, we expanded our B2B and D2C commercial platforms, enabling our customers to interact with us whenever, wherever, and whichever way they want. Currently, we serve over 800 thousand monthly active purchasers on Juntos+, our B2B omnichannel platform, up almost threefold over the past year. We also carried on with the expansion of our D2C home delivery model, rolling out 400 new routes—reaching close to 1,650 routes serving approximately 600 thousand Mexican households.

Importantly, we underscored our company’s commitment to sustainability. This year, we continued making history in sustainable financing, becoming the first company in the consumer sector in the Americas and the first in the Coca-Cola System to successfully issue social bonds. Indeed, for the third consecutive year, our sustainability (ESG) performance enabled us to be included in the S&P Global Sustainability Yearbook 2023.

Environmentally, we continued focusing on making a difference on climate action, circular economy, and water efficiency. We began construction of PLANETA, a food-grade recycling plant in Tabasco, Mexico, with the capacity to process approximately 50,000 tons of post-consumer PET bottles annually. This new plant—coupled with new collection centers in the southeast region—will help us to expand our PET collection and close the recycling loop towards our objective of including at least 50% recycled content in our packaging by 2030. We improved our water use ratio to 1.46 liters of water per liter of beverage produced—an industry benchmark. We also look to decrease our scope 1 and 2 emissions by 50% and to reduce 20% of our entire value chain emissions by 2030.

Socially, we are focusing on our neighboring communities, value chain, and talent diversity. We are increasing the representation of women in leadership positions; and we have a robust plan to achieve our ambition of 40% of women in leadership and management positions by 2030. Notably, this is the fifth consecutive year that our company is part of the Bloomberg Gender-Equality Index.

Finally, as part of our focus on value-enhancing acquisitions, we integrated CVI in record time during the year with synergies above expectations, marking an important step in the consolidation of our Brazilian footprint.

Financial & Operating Highlights

As we navigated an uncertain inflationary environment, our focus on affordability and relentless point-of-sale execution enabled us to deliver 8.6% year-over-year volume growth—12.1% ahead of our 2019-baseline year. For the year, total revenues increased 16.4% to Ps. 226.7 billion. Operating income improved 12.5% to Ps. 30.8 billion. Operating cash flow increased 10.7% to Ps. 43.0 billion. Controlling net income rose 21.2% to Ps. 19.0 billion to achieve earnings per share of Ps. 1.13 and per unit of Ps. 9.06 (Ps. 90.60 per ADS).

Notably, our return on invested capital (ROIC) improved for the fifth consecutive year. Moreover, our net-debt-to-EBITDA ratio ended the year at 0.9 times—while our cash position was more than Ps. 40 billion—reflecting our strong balance sheet, while putting us in a great position to grow.

For the year, our consolidated volumes increased significantly, driven mainly by strong growth in Argentina, Brazil, Colombia, Guatemala, and Mexico. Today, all of our territories’ volumes are ahead of pre-pandemic levels, evidencing positive momentum across our territories.

All of our beverage categories drove growth, with our non carbonated beverages and bottled water categories growing double digits. Driven by our portfolio initiatives and point-of-sale execution, we continued gaining share across key markets and categories.

Our solid volumes and revenue growth management capabilities drove double-digit top-line growth. On the profitability front, we mitigated the impact of inflation by leveraging our top-line growth, hedging initiatives, and cost and expense efficiency strategies throughout the year.

Uniquely Positioned for Growth

To achieve our ambition of building our customer’s preferred commercial platform, we are convinced that we have unmatched rights to win.

  • First, we have the largest B2B user base in Latin America, serving more than 2 million clients with whom we have developed a relationship of trust over the years through our consistent customer focus. This is a user base that we grow every year, and we deliver to on average 1.8 times a week.
  • Second, we have an unmatched scale and distribution capabilities with leading-edge enablers. This gives us the capacity not only to reach the most remote place in our territories, but also to do it profitably, while delivering a differentiated customer service level.
  • Third, we carry and deliver our customer’s and consumers’ preferred brands—leveraging the strength of The Coca-Cola Company portfolio. This gives us relevance at the point of sale and opens the door to serve our user base.
  • Fourth, we have a talented team, who enjoy a growth mindset and are used to winning in the market.
  • Fifth, we have in FEMSA and The Coca-Cola Company two shareholders who have a growth bias, a long-term vision, and a commitment to invest behind our business.
  • And finally, we have a strong culture focused on generating economic, social, and environmental value for our shareholders, our communities, and our people.

We are confident that we are uniquely positioned for growth by leveraging these strengths, our positive momentum, and by focusing on the following six strategic priorities as our guiding principles:

  • Grow the core. We see more runway to grow our core business by a focus on capturing the fair share of the Coca-Cola trademark across all markets and channels; accelerating the growth of Coca-Cola Zero Sugar across our territories; developing the growth opportunities in low per-capita markets; and achieving the full potential of profitable non-carbonated beverage categories.
  • Become our customer’s preferred omnichannel commercial platform. We will work to grow our total and digital client base across our markets. We will continue to enhance our value proposition, leveraging a curated portfolio of our customers’ and consumers’ favorite brands together with The Coca‑Cola Company and our multi-category partners. This will enable us to continue generating network effects, further strengthening our platform.
  • De-bottleneck our infrastructure and digitize the enterprise. We aim to unlock growth by increasing manufacturing and distribution capacity, while ensuring we implement best-in-class logistics and distribution enablers. Additionally, as part of the digitization of our company, we will be undergoing the migration from our legacy infrastructure-as-a-service ERP systems into the SAP S/4 HANA cloud-based platform-as-a-service.
  • Make a difference in ESG. We aim not only to reinforce our industry-leading environmental initiatives, but also to bolster our social and governance agenda, including community development programs and diversity and inclusion.
  • Strengthen our customer-centric culture and reorganize the way we work. We will promote a growth mindset, building a multiplier leadership style, empowering leaders to develop our people, and foster a workplace that provides psychological safety within our teams. We will redesign our structure into a more insights driven, agile, and effective organization.
  • Strategic M&A. By leveraging our disciplined approach, we will focus on value-enhancing, synergistic acquisitions as a priority, while strengthening our commercial platform capabilities.

As we continue advancing along these priorities, we will continue to strengthen the relationship we have with The Coca-Cola Company, pursuing joint opportunities to accelerate our growth.

On behalf of our employees, we thank you for your continued confidence in our ability to deliver economic value and to generate social and environmental wellbeing for you all.

José Antonio Fernández Carbajal

Chairman of the Board

Ian Craig

Chief EXECUTIVE Officer

Management Transition

Effective January 1, 2023, Coca-Cola FEMSA’s Board of Directors appointed Ian Craig as Chief Executive Officer, succeeding John Santa María, who retired from his position as Chief Executive Officer.

Working together with a talented team of professionals, John dedicated himself 24/7 and guided Coca-Cola FEMSA through challenging times, including the COVID-19 pandemic. John leaves the Company operating with positive momentum.

Ian has proved an outstanding member of the FEMSA team for 28 years, with increasing responsibilities at Coca-Cola FEMSA over the past two decades. Ian served as CEO of Coca-Cola FEMSA Brazil since 2016, leading the company’s digital transformation towards a B2B platform.

Ian’s appointment and the composition of Coca-Cola FEMSA’s leadership team is a testament to the depth of talent across the organization. We are confident that his vision and drive will translate into a new chapter of growth and sustainable value creation for our stakeholders.